The world is changing all around us. Organisations are only just beginning to understand and embrace UX practices in their digital projects but still frequently overlook the reality that their customers and even own staff move between channels minute-by-minute – in-store, SMS, mobile site, email, TV, magazine, tablet, billboard, wearables. The list is growing.
Organisations can no longer think simply in terms of Digital UX. They must begin to look beyond specific channels and create connected experiences – worlds that overlap with those of their users.
This is easier said than done. I’ll look at some practical ways of prioritising efforts by leveraging existing organisational structures, producing “future-friendly” products and ensuring that the benefits of these efforts are measurable and demonstrable.